“Head in the Claut”: Dadaism, Memory, and Rebirth Through Fabric

Head in the Claut is a collection born from a deep reflection on contemporary fashion and its impact. Inspired by the Dadaist movement and the events of World War II, the collection explores the concept of upcycling, breathing new life into materials and objects in an era dominated by fast fashion and mass production. The challenge is to reclaim, reinterpret, and transform—much like the Dada artists, such as Marcel Duchamp, and the women of World War II, who turned the ordinary into the extraordinary, creating beauty and meaning from chaos.

Influenced by figures like Tracey Emin, Claude Cahun, and Alighiero Boetti, the collection reflects on how “ready-to-wear” is shifting into “ready-to-waste,” advocating for a more sustainable and conscious approach to fashion. Each piece is both an act of protest and a tribute to historical memory, where recovery and transformation become tools of resistance, honoring the past while paving the way for a more thoughtful future in fashion.